Social Media Marketing in High-Growth vs Average-Growth Firms

Jun 20

There’s no shortage of social media marketing activities for companies to pursue. Beyond the core of LinkedIn, Facebook, Google+ and Twitter, there is a long list of platforms for networking, promoting and sharing content. The struggle for many firms is not knowing which ones to use, it is determining what success looks like. As it turns out, there is a good path to follow. Data from The Hinge Research Institute shows that high-growth firms are

Search Engine Optimisation Keywords Explained

Jun 18

Search Engine Optimisation KeywordsSearch Engine Optimisation keywords are the words that, when typed in to a search engine, you would like to ‘trigger’ your site to appear. They are words your customers are most likely to use to describe and search for you. To achieve a good standard of search engine eptimisation, you need to decide on relevant search engine optimisation keywords or keyword

How To Build Relationships With Customers

Jun 16

By the end of this blog you will be able to see how relationship marketing and ‘permission based’ marketing are essential to CRM and eCRM. What is Relationship Marketing? Marketing is all about relationships. Relationships with customers, lapsed customers and potential customers. There are also relationships with suppliers, partners and even internal audiences (staff). So although relationship marketing involves more than just customers, we’re focusing on customers. CRM – Customer Relationship Management Relationship

How To Manage Your Facebook Fans

Jun 16

facebookfansSetting up Facebook groups and public profile pages is easy. However, managing them is the real challenge. Some companies/individuals will set up their groups/pages, get people to join them and then just neglect them. This is not how you do social media marketing. The key to social media marketing is engagement. So what can you do to keep your fans coming back to you? 1. Sharing

Facebook Finally Getting Hashtag Support

Jun 13

facebook-hashtag Hashtags are coming to Facebook to help users better surface conversations. Support for the all-but-ubiquitous topic organization system was rumored in March and will roll out to a small percentage of users Wednesday. Facebook will roll out hashtags to more users in the coming weeks. The social network wants to make it easier for users to find content already on Facebook, and functional

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