Mobile social media: use of Foursquare in business context.

Mobile social media presents wonderful opportunities for a business, allowing greater customization of messages/deals and creating customer engagement through gamification, shared experiences and user generated content. Some might say that mobile social media is just like traditional one, only delivered through mobile applications. Yet there is more to the story. Mobile social media possesses two unique mobile specific characteristics: location and time sensitivity. In other words, any messages send to a user can be based […]

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