Visual content that is attractive and offers value will easily attract, make interactions, sell and can take companies to the top. Content built upon text is always going to be necessary for marketing and without a problem it should be a basic base in the strategies for social networks. Also, visual content adds a personality to a company’s brand and that will help them get away from their competitors.
Images are the ultimate visual content. According to MDG Advertising study posts containing images receive 94% more views.
And easily, images are leading the strategies for social networks when it comes to visual marketing.
Images are easy to get, highly shared, add the message the company wants to transmit and help emphasize it. Images are also SEO-friendly because if companies list them correctly when associating them with their products and services it can help the company position their brand.
If there is certain data or statistics that a company wants to transmit to their audience, there’s no better way to do it than by using graphics being that it communicates numbers in a visual way that is much faster while at the same time helps to take in of information.
The same thing happens when a company needs to be detailed in instructions or explain how to do something. Because we are in a visual era, creating an image or video tutorial would be more interesting than using 1500 words.
According to SEOmoz posts with videos are shared 3 times more than those who only have text. By keeping in the what the goals are for the strategies on social networks, companies should choose the type of video that focuses on their audience’s like and needs.
The company can create both corporate videos as well as professional and training videos. But, it’s really important that the duration of the video doesn’t go over two minutes if the company wants to keep their audience interested until the end. Because no one watches super long videos.
Presentations are another very visual way of sharing information on social networks through events or forums, but for them to be effective it’s important that they’re getting to the point and that the company makes the concepts they’re going to talk about simple.
LinkedIn, for example, has SlideShare, its own platform for creating presentations and directly sharing them.
More and more companies are banking on including presentations or streaming videos in their content strategies, and addition by using Periscope on Twitter and on by using FacebookLive on Facebook, these platforms allow a company to transmit directly on their site.
Screenshots are an excellent resource for modeling something, helping to resolve a problem or simply sharing this image to demonstrate or explain something. Additionally, they’re an excellent visual resource for social networks being that they’re ideal for illustrating guides and tutorials!
Memes are really popular these days. They attract traffic because users like to share them and also, they’re really easy to create.
In fact, there is something known as memejacking or marketing with memes: meaning, when a company utilizes a meme with the goal of marketing their own brand. To do this it’s important to catch the current influence.
Infographic is a great tool which is really popular on social networks.
For one data, publications that contain infographics grow 12% in traffic as opposed to those who don’t include them. In fact, we read infographics 3 times faster than the post’s text. Undoubtedly a good reason for including this type of content in a company’s strategies for social networks.
As it happens, 80% of the activity on Pinterest is repinned of 20% of the content originally created. So just imagine how many clients can get to know the company and find them without the company’s having to create their own infographics.
Drawings and comics
Drawings and comics are easy to take in and understand in addition to being a very powerful way of attracting the audience. That’s why they’re a type of visual marketing being used more and more by brands in their content strategies.
Written by: Arzum Yokus