It depends on what kind of category your business is. Not every category is suited for a certain social platform. I used law-firm, fashion-retail and restaurants as an example to make it clearer.
LinkedIn has always been the go-to social platform for business professionals of any kind. But lawyers have noticed the benefits of other social media and are starting to try other social platforms. According to MyCase, 73% of lawyers have a personal presence on LinkedIn, 27% use Facebook for professional purposes, and 23% use Twitter for professional purposes.
This also means that social platforms like Instagram would be ineffective for the target audience if a law-firm had an Instagram. LinkedIn is the highest rated social platform that is suited for law-firms.
When it comes to attracting followers on social media, the fashion industry has it easy. With launching every season a new collection and new trends, social media is the ideal marketer for a fashion retail brand. Social networks give them the opportunity to contact with a lot of customers and also speak to them individually. Retail brands need to get their online social strategy right. Since as more people shop and spend money online. Retail has certainly proceeded to the social life and almost every brand has some form of presence on social media whether it’s a Facebook page, a Twitter handle or a Pinterest board.
Twitter is a famous microblogging site. In 140 characters at a time. The fashion industry is using that exposure correctly by launching campaigns with unique hashtags on Twitter.
Unless Twitter, YouTube is an online public communications site. It allows registered users to make and upload videos for public viewing. By developing a clever strategy, lesser-known brands can grab a market share and land on top of the search results.
Snapchat is a video-sharing app that is extremely popular among teens, but brands are still learning how to utilize it. By using filters, they make it more effective for celebs and fashion marketers.
Instagram allows registered users to share photos and videos either privately or publicly and allows sharing to sites like Flickr, Twitter, Facebook, and WhatsApp. Fashion retailers should take it seriously and make an Instagram strategy to attract larger audiences.
Social media sites can help drive traffic to your website, where people increasingly look for basic information, like phone number, address, driving directions and menus. It allows you to post daily and weekly menu and drink specials. More original uses of new media include posting recipes, video tours of the kitchen, or a video of the chef doing a cooking demo. You can host various contests on your social media sites, encouraging your customers to participate.
80% of people will look at a restaurant online prior to going there for the first time. It will check out a restaurant website and browse through online reviews.
88% percent of people looking up a restaurant online will take action the same day and visit that establishment. These people also are heavily influenced by what online review say.
Facebook, Twitter, Google+ and YouTube are among the most popular social networking platforms that enable to share the story of restaurants industries, coming events and restaurant’s services including their latest offers. Since these sites have the most number of users, making the most of the industries presence by posting and sharing their current menu as well as their best-sellers with their millions of users is definitely worth the time and effort.
Written by: Arzum Yokus