What is an E-mail campaign?
An E-mail campaign is a set of individual email messages that are sent out across a specific period of time with one (or more) intended purpose.
What positives it brings to your business?
Email campaigns are very popular within businesses and used frequently, there is a big reason for this.
One positive it brings is that it increases brand awareness, whether the recipient is interested in the email or not, once the email has been opened the recipient is exposed to your business.
Another Positive is that the emails are targeted; the content you write can go directly to who it may interest meaning, the chances of your email leading to results is much higher than if you targeted it at a general audience.
And lastly, that the success is measurable as there will be analytics available for you, which will give you insight on what went well and what to do better in future.
Which E-mail campaign services are best?
- Mail Chimp
- Mail Poet
- Get Response
- Constant Contract
All of these services give you:
- Unlimited Emails
- Email Templates
- Multiple Users
- Google Analytics