The perfect place to read about the latest news and catch up with friends is, of course, Social media and a handy feedback tool for eLearning professionals. Gaining insights into what an audience is thinking, feeling, and hearing are important to any brand or organization. Polls can help gain insights into product perceptions, brand awareness and inspire blog content, campaigns, and even more!
But how do you create targeted poll questions to get the online learners’ honest opinions? Here are 7 helpful tips to run a social media poll.
1. Keep the questions short
Online learners don’t have a lot of time to participate in eLearning social media polls. So, you should keep the questions short & clear. Polls should contain one question. In addition, all of the questions should be in the same category.
2. Have a goal
It’s really important to have clear goals for anything posted on social media. Concentrating on specific objectives allows you to create suited poll questions that lead to practical data instead of concluding questions so you can get more limited insight.
3. Don’t persuade
There is a chance, you have a normal idea of the answer you’re looking for before you even create the poll questions. For example, a “correct” response that is based on your personal opinions or beliefs. However, you should avoid leading questions that sway online learners to a particular direction. You need to carefully evaluate your questioning.
4. Get the right audience
Online learners should be able to understand the question. If you use complicated vocabulary or sentence structures it setbacks the purpose of an eLearning social media poll.
5. Stay active, but don’t spam
It’s important to stay active on your social media page and to post polls on a regular basis. This shows them that their opinion counts. However, try to avoid spamming their feeds with daily polls or a series of involved questions. Keep in mind that your online learners are busy people, and many of them use social media as a way to interact with friends and family. They don’t want to face a lot of questions every time they log in.
6. Use Social Media Analytics
Social media analytics reveal online learner choices, sharing, and global commitment. They give you the opportunity to see which platforms your online learners use so that you can concentrate on relevant social networking sites.
7. Plan of action
Once you’ve gathered all of your eLearning feedback, it’s time to create actionable goals. How will you use the data to create more personalized and effective experiences? If participation rates are low, should you consider other social media platforms for your next poll? Did you achieve the desired results, or is there a need for further clarification?