In this post, we’ll give you tips on how to create the most engaging posts possible to get more comments on Instagram — which help you jump higher in the feed and get discovered by new users.
Host a giveaway or contest.
A fun and easy way to get followers to comment on your Instagram posts is by hosting an Instagram contest or giveaway. You could post on Instagram promoting the contest, then ask users to enter by commenting on your post. You could make your contest a weeklong campaign, where users have to comment each day. You could even incorporate user-generated content (UGC) and ask followers to post their own photos and to tag/mention your brand in the post.
Host an Instagram takeover.
Instagram takeovers are a fun way to get fresh content on your Instagram and to work with colleagues and influencers. They’re a smart way to generate more Instagram engagement, too.
Takeovers involve one Instagram user taking over another’s feed, usually for a day, and posting from their point of view. Takeovers are often done from the perspective of:
- A colleague
- An influencer
- Another organization in your industry
Ask users to engage in the comments.
A simple way to get more Instagram comments is to ask for them.
Post content on Instagram that lends itself to sharing, and ask users to answer a question or tag their friends and coworkers in the comments. It’s a fun and easy way to interact with your audience, and it helps you garner more comments, too.
Post something funny, surprising, or provocative.
In a study of what makes content go viral, research revealed some of the most viral internet moments also provoked high-arousal emotions. Among the most common were posts that created anticipation, surprised the viewer, and provoked curiosity and uncertainty. Emotions that incited feelings of joy were also among the most common, so think about content you could share on Instagram that makes people feel an emotion so strongly that they’re compelled to comment on it.
Time spent viewing videos on Instagram increased 40% in 2016, and now, users can post videos up to one minute in length. Post this engaging content to get followers to stop scrolling through their busy Instagram feeds and watch your video — and make sure it’s intriguing. Your audience wants more video content — especially on social media — so if you share something compelling and ask viewers to comment on it in the caption, they’ll most likely do it.
Use relevant hashtags.
When you post your content with relevant, popular Instagram hashtags, your posts appear in searches for those hashtags and the Explore tab. In fact, posts with at least one hashtag typically attain more than 12% more engagement. Influencers and interested users might organically comment when they see you talking about topics they’re also interested in, or you could combine some of the strategies above to generate engagement.
Publish at the right time of day.
There’s a lot of debate over the best time of day to post on social media, and that’s because the answer varies depending on your industry, your followers, and what type of content you’re posting.
Our best advice is to test out your engagement rates on Instagram when you post at different times throughout the week and determine your publishing schedule based on the results. Whether it’s bright and early on Monday morning or later in the afternoon, try to figure out the time when your followers are more willing to stop and leave a comment to maximise the engagement of your posts each day. Use a social media content calendar to track scheduling and results.