The Benefits Of Using Social Media For Marketing
A lot of companies are deciding to have an online social presence and with facts such as 78% of small businesses attract new customers through social media it is easy to see why. Nine out of ten U.S companies are seeing increased exposure as a result of using social media and more than half of those are seeing an increase in sales as a result.
Social media has changed advertising.
The increase in the use of social media means that everything has sped up. You can take a photo and it will instantly be shown to all your friends or followers. This means advertising has sped up. Someone can take a photo of their lunch and post it tagging the place and location and this is an instant advert. This post is coming directly from the customer. Other potential customers are more likely to trust positive photos and comments coming from a customer than from the business itself.
People are no longer confined to watching entertainment at the cinema or on television, which is where adverts used to be shown. Whoever paid the most could be shown in these kinds of environments and win in the advertising world. However with the shift of entertainment to Internet devices, watching adverts can be skipped. Companies had to jump on board with this shift if they still wanted their brands to be seen. Thus the essential shift to advertising through social media.
Websites such as BuzzSumo can show you what social media marketing posts have worked in the past. All you have to do is type in a keyword and the posts with the highest amount of shares relevant to your keyword will show up. You can then browse through their posts and see what has worked for them. The more your post is shared the more potential customers your brand has reached.
Social media is an ingenious method and tool that if used correctly can increase sales. Unfortunately many businesses don’t know how to maximise the use of social media to increase customers or simply don’t have the time to do it themselves. This is why here at Snobmonkey we dedicate our time and knowledge to managing your company’s social media for you so that your company’s exposure can reach its full potential. Don’t hesitate to get in touch to find out how we can help your company maximise its potential. You bring the brand, we bring the customers.