What are the 3 main Social Media Platforms used by Schools
• Using Facebook as a ‘broadcast’ account. This is a one-way communication from the school to parents, an information portal if you like. This is a great use of social media for many reasons including: quick, easy, cheap, most parents will have an account, saves on “lost” letters on the way home and also saves on printing costs.
• An increasing number of educational institutions are using Facebook pages for promotional reasons. This is another way for schools and universities to market themselves.
• Schools are beginning to use Facebook groups to communicate with students. This is a very powerful tool for sharing information and collaborating with students from a safe distance. Facebook groups do not require members to be friends with each other. Members of the groups can exchange files, links, information, polls and videos very quickly. Anytime someone contributes the group its members will receive a notification. If you have the Facebook smartphone app these can be pushed to your device.
• Facebook pages can also be used to create a central page for students and teachers to share information.
• Twitter, like Facebook, is also being used as a broadcast account. This often links to an RSS feed from the website that automatically tweets a news article when it is published on the website. This is great for parents on the move
• Teachers have been setting up subject or class Twitter accounts that students can follow. The teacher then tweets information related to their class. Some even set homework via Twitter.
• Pinterest is becoming popular as a virtual pinboard. It is great for sharing web resources that students will find interesting or relevant.