The growth of social media as an influencing factor in our lives is truly breathtaking.
Nearly a quarter of the total time spent online is on social networks. There are now over 800 million Facebook users in the world, with more than 200 million joining in 2011 alone. Nearly 40% of those 800 million log in every single day.
It is not just Facebook that’s growing either – Twitter is adding half a million users on a daily basis, and there is a new kid on the block that has managed to attract over 90 million users in just over half a year.
Why Is This Relevant To You?
It is relevant to you because you own a brand. It doesn’t matter if you are a part-time blogger, a small business, or a huge corporation – you have a brand. And if you have any interest in furthering your brand, you cannot ignore social media.
And social media doesn’t want to ignore you. Over half of social networker’s follow a brand. Moreover, 56% of consumers say that they are more likely to recommend a brand as a fan. That’s right – half of your customers are just waiting for you to reach out to them, and they are primed to promote your brand for you.
You may be shrugging your shoulders at this point. You probably already use social media. But I’m willing to bet that you don’t value the power of social media as much as you should.