When it comes to the internet, a social media consumer is the best type of consumer. There is ample evidence to effectively argue that social media users are far more active and influential than the average internet user.
Gigya recently published data gleaned from their onsite social media login platform. Analysis of the data provides some pretty fascinating insights. They found that on websites with social login functionality, logged-in users spend 50% more time on site, and view twice as many pages, than those who do not log in. The data strongly suggests that statistically speaking, people always want to be social, regardless of where they are on the web.
But that’s not all – social media types will give you more money too. Take these statistics, for instance, relating to social media users:
- 75% are more likely to be heavy spenders on music
- 47% are more likely to be heavy spenders on clothing, shoes and accessories
- 26% are more likely to give their opinion on politics and current events
- 44% are more likely to give an opinion on television programs
Social media users spend the most, and are more influential on their peers, than the average internet user. They are exactly the kind of people you want to attract to your brand.
Here’s the kicker – even if you already pour an enormous amount of time and resources into social media, you probably aren’t doing it in the most effective way possible (best case scenario), or you are getting it completely wrong (worst case scenario).